Stop wasting money on campaigns that don’t work. Let me guide you step-by-step to your first success with Google Ads.

• Easy-to-Follow Lessons: I’ll break down every feature so you can understand how to run campaigns in minutes, not months.
• Smart Budget Management: Learn how to allocate your budget wisely and avoid overspending.
• Keyword Magic: Get my simple formula for finding the right keywords —no guesswork, just results.
• Ad Copy Made Easy: Use proven templates to write ads that grab attention and make people click.
• Track Success Like a Pro: You’ll learn which metrics really matter so you can measure and grow your results.
• Supercharge Your Conversion Tracking: Learn how to set up tracking properly so you’ll know exactly where your best leads and sales are coming from.
• Boost Your Quality Score: Unlock the secrets to improving your ad relevance, landing page experience, and click-through rate (CTR) to lower costs and increase visibility.
• Conquer Ad Fatigue: Discover how to run A/B tests that actually work, keeping your ads fresh and your results consistent.
• Outsmart Your Competitors: Use advanced strategies to analyze your competition and find gaps that will give you the upper hand.
• Maximize Your Budget: Learn how to allocate your budget more effectively so you can get more out of every dollar spent.
• Scale Without Sacrificing ROI: Learn the advanced automation and AI-driven techniques used by top advertisers to manage large campaigns without losing profitability.
• Seamless Integration: I’ll show you how to integrate Google Ads with your CRM, analytics tools, and other platforms so all your data works together.
• Stay Ahead of Algorithm Changes: Be the first to adapt with real-time strategies for keeping your campaigns optimized, even as Google evolves.
• Click Fraud Protection: Discover the tools and tactics to detect and prevent click fraud, so your budget is spent on real prospects, not wasted clicks.

Who is the course for?

Beginner (0-1 Year of Experience)

This course is perfect for you if:

• You don’t understand Google Ads’ complex interface and feel confused about where to start.
• You’re nervous about wasting your budget and don’t know how to manage it properly.
• Keywords? Ad copy? They sound important, but you don’t know where to begin.
• Tracking your success seems like a mystery, and you're unsure which metrics matter.

Intermediate (1-3 Years of Experience)

This course is perfect for you if:

• You don’t understand Google Ads’ complex interface and feel confused about where to start.
• Algorithm changes are disrupting your carefully planned campaigns.
• Conversion tracking feels like a guessing game, and you’re not sure what’s working.
• You’ve tried A/B testing but can’t seem to figure out why some ads just stop working.
• Your competitors seem to be outsmarting you—and you’re not sure how.

SMBs

This course is perfect for you if:

• Tired of high agency fees or random freelancers
• Want to take back control of your spend
• Increase sales without having to pay someone to do it
• Learn what works, not just theory

Why should you trust me?

Google Ads has been my life for the last 15 years

My name is Rokas. Pronounced /rock ass/, yeah, I know, right.

I love food, so I would probably eat a burger at the local street food fest rather than visit The Louvre.

Google Ads is just like any other skill that can be learned. I know that because 15 years ago I learned it from scratch and Today I make 6 figures a year helping companies set up and run their campaigns.

This has been proven by thousands of others just like you. You don’t need a degree or special knowledge. You don’t even need experience in digital marketing. All you need is a computer, internet and some time.

And I will show you how easy is to learn using my down-to-earth approach to Google Ads.

Example #1: eCommerce store operating across Europe in 7 countries.

This store started only with a few products and a small $900. monthly spend. I helped it scale from 28 conversions to about 117 623 conversions per month with $350k spend.

The CPA had to be strictly under $8, due to product costs. When we started it was around $20-$30, but I knew that it will go down with time. Learning to trust the data will get you far.

To scale campaigns in all countries I worked not only on Google Ads campaigns but also tested many landing pages. This allowed me to keep low CPA, under $5. It’s essential but often overlook part of any Google Ads campaign.

Example #2: US website offering consumer services. Main objective was to get leads.

Working closely with their SEO team we managed to find additional keywords that were overlooked and with updated account structure managed to significantly improve our results.

CPA did increase by about 20%, but the company was fine with that, since they had more wiggle room. Measuring leads lifetime value gives you more freedom to increase CPA.

In this account I used a different approach to location targeting and optimization. It is a bit beyond basics, but I talk about this technique in the course.

These are just a few examples...

Take your Search Ads to the next level

Here’s what you’ll get:

• In depth information on Search campaigns from foundation to what’s working in 2024 and beyond.
• 4 live 2-hour workshops
• Access to all the recordings, if you miss the workshop
• Community support
• Templates, cheat sheets and checklists
• Priority support from Rokas

I will be here with you all the way, answering your questions and supporting you in your learning.

I got you!

Extra bonus

Campaign structure template

I will share my own campaign structure template along with keyword research for an easier start

Search campaign checklist

Never forget anything when launching a Search campaign. Have a checklist by your side at all times.

Account audit template

With my audit template, you will look like you have been doing Google Ads forever. Instant value to any account you manage.